The facts are in! Call tracking has been proven to increase conversions, lower cost-per-acquisition (CPA) and is the leading driver on pay-per-click (PPC) campaigns. If you ever had any doubt that call tracking is an important component of your marketing campaigns, now is the time to get your facts straight.Read More
Have you ever wondered how a business’ social media accounts affect its overall search engine ranking? We think we’ve found the answer you’ve been searching for.Read More
If you’re a savvy business owner, you’re always on the hunt for new ways to connect with more customers. However, it can be difficult to stay connected in this fast-paced, media-saturated world.
Maybe you’ve exhausted the possibilities in traditional marketing or you just aren’t seeing the returns you thought you might get out of your print or radio ads. Email marketing is a great tool, but people often ignore marketing emails so the open rates can be extremely lackluster. Social media marketing is useful, but can be shifty and is officially a pay-to-play channel. If you don’t have the budget to reach your followers, social media is almost useless.
There is a better way to reach customers and promote your business for far less expense and with greater returns. SMS, or text messaging, is extremely budget-friendly and allows you to deliver your messages directly to your customers’ phones without any barriers, such as restrictive social media algorithms.
There is an avalanche of information sweeping over consumers every single minute of every day. As a marketer, it can be extremely laborious to reach your intended customers.
You are crunched for time, and that client meeting has crept up out of nowhere. You could swear two hours of your day just vanished into thin air. Between creative meetings, daily check-ins and coffee breaks (an essential), you managed to miss the opportunity to do a check of your new client’s site.
Instead of panicking and letting on that the day slipped through your fingers, it’s totally possible to do a super speedy audit of your client’s site so you can head into the meeting prepared and knowing exactly where things can be optimized.
Where are you? Your customers and potential leads are seeking you out on search engines, but your site is nowhere to be found. If they can’t find your site, you might as well say sayonara to your leads.
All that potential lost in the belly of the search engine. That sucks – just like your SEO strategy.
Have you been overheard making threatening statements like If Google changes their algorithm one more time…
If so, you are in good company. Many people have uttered the same exact sentiment all across the globe. It can be incensing when you get your search terms just right, and then one single update to the search engine makes your work null.
It’s a Sisyphean task. Marketers push a giant boulder up a mountain only to have it roll back down again, and the task never ends; Google rolls out 500 to 600 updates annually on average. Though it may seem like it, the changes that are made by Google aren’t to make your life a living hell. The updates have a much more altruistic intention.
Local search is a powerful marketing channel for businesses, even if they serve more than one location. It allows you to hone in on a specific target market and significantly increase your chances of ranking in search engines. But recent changes in the Google algorithm reduced the local search packs on desktops from seven to three results, making local search even more competitive than it was before.
Here are the search engine optimization tips that will get your business into one of the three coveted spots and make your local listing stand out.Read More
You know that tracking your calls is important for measuring campaign performance, but what to track is a little less clear. There are a number of metrics involved with call tracking that aren’t used in AdWords and the web analytics most business owners are used to. That’s why our team put together this list of the top call metrics to track on your virtual phones. It will give you a better understanding of which insights can be gained by analyzing each call.
NOTE: In order to get the best performance measurements, unique phone numbers should be used for each marketing channel or campaign.Read More
You’ve been using Google Analytics for years, but one thing has been missing: your call data. A virtual phone number from Hosted Numbers provides access to a host of call tracking features that are updated in real time on your account. You can also sync this data so that it feeds directly into your Google Analytics account.
Taking a few minutes to set up syncing provides a number of benefits that make it well worth your time.Read More