Google Search Algorithm Changes You Need to Know Now

Feb 1, 2016 by

SearchSpyGlass (1)
Have you been overheard making threatening statements like If Google changes their algorithm one more time…
 
If so, you are in good company. Many people have uttered the same exact sentiment all across the globe. It can be incensing when you get your search terms just right, and then one single update to the search engine makes your work null.
 
It’s a Sisyphean task. Marketers push a giant boulder up a mountain only to have it roll back down again, and the task never ends; Google rolls out 500 to 600 updates annually on average. Though it may seem like it, the changes that are made by Google aren’t to make your life a living hell. The updates have a much more altruistic intention.
 

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SEO Tips For Getting Noticed In Local Search

Jan 25, 2016 by

SEO Tips For Getting Noticed In Local SearchLocal search is a powerful marketing channel for businesses, even if they serve more than one location. It allows you to hone in on a specific target market and significantly increase your chances of ranking in search engines. But recent changes in the Google algorithm reduced the local search packs on desktops from seven to three results, making local search even more competitive than it was before.

Here are the search engine optimization tips that will get your business into one of the three coveted spots and make your local listing stand out.

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Top Metrics To Measure When Starting Your Call Tracking Campaigns

Jan 19, 2016 by

Untitled design (2)You know that tracking your calls is important for measuring campaign performance, but what to track is a little less clear. There are a number of metrics involved with call tracking that aren’t used in AdWords and the web analytics most business owners are used to. That’s why our team put together this list of the top call metrics to track on your virtual phones. It will give you a better understanding of which insights can be gained by analyzing each call.

NOTE: In order to get the best performance measurements, unique phone numbers should be used for each marketing channel or campaign.

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Top Benefits of Integrating Google Analytics With Call Tracking

Jan 12, 2016 by

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You’ve been using Google Analytics for years, but one thing has been missing: your call data. A virtual phone number from
Hosted Numbers provides access to a host of call tracking features that are updated in real time on your account. You can also sync this data so that it feeds directly into your Google Analytics account.

Taking a few minutes to set up syncing provides a number of benefits that make it well worth your time.

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5 Pivotal Takeaways from Recent Call Tracking Studies

Jan 4, 2016 by

Untitled design (2)No matter what type of business you run, the telephone is probably your best source of high quality leads. You may get fewer calls than clicks, but statistics show calls are 10 times more likely to convert into revenue.

That’s just one of many findings that come from a wave of new studies by call tracking service providers and marketing firms. Now that mobile devices and virtual phone systems are becoming the norm, businesses have more ways than ever to capture call leads and track the data. Here’s a quick look at five of the most important takeaways that have recently been discovered.

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5 Tips To Improve Your ROI On Paid Search Campaigns With Call Tracking

Dec 28, 2015 by

Untitled design (2)Paid search is a popular marketing channel for both B2B and B2C companies. It can be highly effective at generating quality leads. Or it can be a huge waste of money.

The outcome largely depends on how well a company tracks their campaign performance and makes adjustments accordingly. In the past Google Analytics was the primary tool for measuring PPC results, but now companies can also use call tracking to get a more accurate picture of campaigns.

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Digital Marketing Tips for B2B That Will Work in 2016

Dec 21, 2015 by

Untitled design (2)B2B companies can use many of the same marketing strategies as B2C businesses, but there are certain challenges that can make converting more difficult. For one, the pool of leads will almost always be smaller, which means you have to make every lead count. There will also be more people involved in the purchase decision compared to B2C (typically 7 people for companies with 100-500 employees). Because of this, deeper levels of engagement are needed to convert a lead into a client.

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The Marketer’s Call Tracking Guide To A Better ROI

Dec 7, 2015 by

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Here’s a stat that is catching the attention of marketers: by 2018 mobile search alone will generate 73 billion phone calls per year according to a BIA/Kelsey report. For more than a decade, marketers have closely analyzed clicks and engagement online even though call leads are much more valuable. Until recently, there was a gaping void through which call data slipped, but virtual phone systems and smartphones are helping to change that.

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