The Go Local movement is huge right now among consumers. In fact, BrandMuscle found that 85% of consumer purchases happen within 15 miles of where people live and/or work. Even mammoth-sized international companies like American Express promote shopping locally with their Small Business Saturday initiative. Given that small, locally owned and operated businesses make up the majority of our economy, consumers have a lot of local companies to choose from in their area.
Your branding can be used to create local appeal that will help you carve out a larger portion of a location-specific market. You can work in a local angle through messaging, images and your phone number. Here are several ways the latter can help your brand on a local level.Read More