Lead nurturing in your business involves building a relationship and trust through contact. Sometimes it only takes one phone call to convert a lead into a customer. Sometimes it takes 10, 20 or 100 touches through various means. Creating a lead nurturing strategy will help you lay the groundwork for making meaningful contact, using automation to decrease the workload, and measuring the results so you can optimize the process and get leads to convert more quickly.Read More
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Marketing is only as good as the leads it generates. It’s one aspect of doing business where return on investment is critical. Speak with any marketing expert and they’ll quickly tell you no two marketing campaigns are ever the same – and the key is knowing which ones work.Read More
A/B testing is the concept of setting up two versions of a marketing campaign and altering just one element to determine what users will respond to best. By focusing on one thing at a time you can know for sure if it’s making a difference. With every A/B test you run, a marketing campaign becomes more fine-tuned so that every element is as effective as it can be.Read More
Call tracking is like Google Analytics (GA) for your phone. However, given that inbound callers are 10-15 times more likely to convert than web leads, one could argue that utilizing virtual phone numbers that can be tracked is even more important than GA.
Call tracking can provide a goldmine of information that gives you insight about your highest quality leads. The five call tracking metrics below are the gold standard in phone data that every business owner should know if they want to dramatically increase their conversion rate (And what business wouldn’t want that?).Read More
When you’re digging through your analytics it’s easy to forget that behind all that data is your actual customer base. Paid search campaigns in particular tend to shift our focus to metrics like keyword volume, cost-per-click and return on ad spend. These metrics are important but you could be missing the human aspect of the information, which is much more valuable.Read More
Many entrepreneurs and small businesses question the effectiveness of Pay Per Click (PPC) advertising and the ROI that some companies claim. PPC campaigns for small businesses can be highly successful when the right metrics are accurately tracked and the campaigns are set up to encourage conversions.
Not long ago, PPC call tracking was a tedious business that wasn’t commonly incorporated into this strategy. While the tools needed to accurately track calls has improved, many people continue to make one or more of these common, costly mistakes below.Read More
Today there are many ways for customers to contact service providers and businesses, but for some industries phone calls are still the most important communication channel. The medical field is a high-consideration industry where customers (i.e. patients) take the time to heavily vet providers, and calls are a part of that process.Read More
Your phone number says a lot more about your business than you may realize. It can tell callers where you’re located, what type of business you own and even what your sense of humor is like. That’s why it pays to take the time to carefully choose virtual phone numbers rather than just going with the first option you see.Read More
Communication is key if you want to build your customer base. More people are using the Internet to connect with businesses, but what you may not know is that it’s also helping them call businesses as well.
Virtual phone numbers allow calls to be routed over the Internet to any existing line. This gives businesses the ability to have a professional level PBX system without the sky-high expenses. Here are 9 other reasons to strongly consider calling through the cloud.Read More
Choosing your virtual phone number and virtual phone number company should be a celebratory moment. You might hear some sighs of relief, or maybe even exclamations of “Hooray!” from the very enthusiastic. But after making your choice, the words you never want to hear are “Oops! I’ve made a huge mistake…”
To help prevent that unfortunate scenario, here are three critical mistakes to avoid when choosing your virtual phone number and vendor:Read More