Category Archives: Uncategorized

SEO Tips For Getting Noticed In Local Search

Jan 25, 2016 by

SEO Tips For Getting Noticed In Local SearchLocal search is a powerful marketing channel for businesses, even if they serve more than one location. It allows you to hone in on a specific target market and significantly increase your chances of ranking in search engines. But recent changes in the Google algorithm reduced the local search packs on desktops from seven to three results, making local search even more competitive than it was before.

Here are the search engine optimization tips that will get your business into one of the three coveted spots and make your local listing stand out.

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Top Metrics To Measure When Starting Your Call Tracking Campaigns

Jan 19, 2016 by

Untitled design (2)You know that tracking your calls is important for measuring campaign performance, but what to track is a little less clear. There are a number of metrics involved with call tracking that aren’t used in AdWords and the web analytics most business owners are used to. That’s why our team put together this list of the top call metrics to track on your virtual phones. It will give you a better understanding of which insights can be gained by analyzing each call.

NOTE: In order to get the best performance measurements, unique phone numbers should be used for each marketing channel or campaign.

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Top Benefits of Integrating Google Analytics With Call Tracking

Jan 12, 2016 by

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You’ve been using Google Analytics for years, but one thing has been missing: your call data. A virtual phone number from
Hosted Numbers provides access to a host of call tracking features that are updated in real time on your account. You can also sync this data so that it feeds directly into your Google Analytics account.

Taking a few minutes to set up syncing provides a number of benefits that make it well worth your time.

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5 Pivotal Takeaways from Recent Call Tracking Studies

Jan 4, 2016 by

Untitled design (2)No matter what type of business you run, the telephone is probably your best source of high quality leads. You may get fewer calls than clicks, but statistics show calls are 10 times more likely to convert into revenue.

That’s just one of many findings that come from a wave of new studies by call tracking service providers and marketing firms. Now that mobile devices and virtual phone systems are becoming the norm, businesses have more ways than ever to capture call leads and track the data. Here’s a quick look at five of the most important takeaways that have recently been discovered.

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5 Tips To Improve Your ROI On Paid Search Campaigns With Call Tracking

Dec 28, 2015 by

Untitled design (2)Paid search is a popular marketing channel for both B2B and B2C companies. It can be highly effective at generating quality leads. Or it can be a huge waste of money.

The outcome largely depends on how well a company tracks their campaign performance and makes adjustments accordingly. In the past Google Analytics was the primary tool for measuring PPC results, but now companies can also use call tracking to get a more accurate picture of campaigns.

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Digital Marketing Tips for B2B That Will Work in 2016

Dec 21, 2015 by

Untitled design (2)B2B companies can use many of the same marketing strategies as B2C businesses, but there are certain challenges that can make converting more difficult. For one, the pool of leads will almost always be smaller, which means you have to make every lead count. There will also be more people involved in the purchase decision compared to B2C (typically 7 people for companies with 100-500 employees). Because of this, deeper levels of engagement are needed to convert a lead into a client.

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The Marketer’s Call Tracking Guide To A Better ROI

Dec 7, 2015 by

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Here’s a stat that is catching the attention of marketers: by 2018 mobile search alone will generate 73 billion phone calls per year according to a BIA/Kelsey report. For more than a decade, marketers have closely analyzed clicks and engagement online even though call leads are much more valuable. Until recently, there was a gaping void through which call data slipped, but virtual phone systems and smartphones are helping to change that.

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Tips on How Local Numbers Enhance a Brand’s Local Appeal

Nov 30, 2015 by

Untitled design (2)The Go Local movement is huge right now among consumers. In fact, BrandMuscle found that 85% of consumer purchases happen within 15 miles of where people live and/or work. Even mammoth-sized international companies like American Express promote shopping locally with their Small Business Saturday initiative. Given that small, locally owned and operated businesses make up the majority of our economy, consumers have a lot of local companies to choose from in their area.

Your branding can be used to create local appeal that will help you carve out a larger portion of a location-specific market. You can work in a local angle through messaging, images and your phone number. Here are several ways the latter can help your brand on a local level.

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7 Reasons Why Call Tracking is Important for Your Company’s Growth

Nov 23, 2015 by

7 Reasons Why Call Tracking is Important for Your Company’s GrowthAt one time, tracking calls was near impossible for most businesses. But thanks to cloud computing, any business with a virtual phone number can gather analytics on calls just as easily as they gather data on their website. Call tracking providers like Hosted Numbers can automatically collect call data and update the metrics in real time.

Why is this important for your business? You could fill a book with all of the reasons why a business would want to track phone calls. Bottom line: callers are your most valuable leads. If you want to grow your company, call tracking will tell you how to fast track the process.

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