Category Archives: Call Tracking

The Scary Truth About Call Tracking

Oct 27, 2016 by

Monster hand with eyeball scary call tracking stats infographic
 
Are you breaking out into a cold sweat? Quaking in your shoe of choice (doesn’t have to be boots)? Waking up from a dead sleep in a panic? You must be scared because you aren’t using call tracking.

The scary truth about call tracking is that isn’t being used by all businesses. Businesses just like yours are being flooded with calls from leads, but there is no telling how the businesses were found without call tracking.

In this post, you will:

  • Learn the advantages of call tracking;

  • Gain insight on improving marketing spend and ROI;

  • Get a better understanding of the importance of call tracking.

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Call Tracking 101: The Beginner’s Guide to Call Tracking Numbers

Aug 17, 2015 by

Minimalist Guide to Call Tracking Numbers

Imagine your business is currently running three advertising campaigns: One on TV, one on the radio, and one on Google Adwords. The good news is that phone calls have been pouring in since these campaigns have launched. The bad news? You have no idea which campaign is really responsible for the increase in conversions.

If that sounds like a painfully large missed opportunity, that’s because it is. Thankfully, call tracking has emerged to solve this very problem. But what is call tracking? And why does it matter to your business? This beginner’s guide to call tracking will help you find out.

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How To Track ROI with Call Tracking

Oct 28, 2014 by
how to increase ROI

how to increase ROI

When you spend money on advertising, you live and die by your return on investment (ROI). Your goal, as a business owner or media buyer or advertising executive or whatever position it may be that calls upon you to formulate an advertising strategy, is to make sure that you’re bringing in more profit that you’re doling out in order to advertise. On Internet ads with direct conversion funnels, this might be easy, but for something like a radio or television ad, designating revenue towards a specific campaign can be much trickier. One way to see how much each ad is bringing in (and the positive or negative changes in ads, when you tweak them) is by implementing call tracking.

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Advertising Your Home Services Business

Aug 20, 2014 by
handyman

A plush, green lawn and beautiful garden is the best advertising a landscaping company can have. The same goes for any home services business: the beauty or perfection of the work speaks loudly for your business.

Or as they say, “the proof is in the pudding.” But then you’ve got to take it one step further, and let people know which company is responsible for the noteworthy work.
          Since you, or your project managers, spend a lot of time on the job site, we’ve come up with a strategy to advertise your business while you’re there. By assigning a unique phone number to accompany the projects that you’re working on or have completed, you’ll know exactly which area prospects are interested in contracting your services for (and in turn calling about), and be able to address their needs specifically from the beginning of the call.

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