Category Archives: Business

SMS Messaging: Ramp Up Business During the Holidays

Nov 18, 2016 by

Tips for Using SMS Messaging During the Holidays light bokeh background

With Thanksgiving coming up next week and the winter holidays just around the corner, now is your chance to nurture your relationship with your customers with SMS Messaging.
 
The holidays are busy for so many. Make it easier for your customers to get notifications and reminders, increasing their satisfaction and raising your bottom line.
 
Read on to learn:

  • Why SMS Messaging is ideal for small businesses

  • How text messaging can help increase business and customer satisfaction

  • Best practices for applying SMS to your business communications

 

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The Scary Truth About Call Tracking

Oct 27, 2016 by

Monster hand with eyeball scary call tracking stats infographic
 
Are you breaking out into a cold sweat? Quaking in your shoe of choice (doesn’t have to be boots)? Waking up from a dead sleep in a panic? You must be scared because you aren’t using call tracking.

The scary truth about call tracking is that isn’t being used by all businesses. Businesses just like yours are being flooded with calls from leads, but there is no telling how the businesses were found without call tracking.

In this post, you will:

  • Learn the advantages of call tracking;

  • Gain insight on improving marketing spend and ROI;

  • Get a better understanding of the importance of call tracking.

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[Infographic] Facebook or SEO: Which Is Better?

Sep 28, 2016 by

HN-Facebook-SEO (1)

One of the best and worst things about marketing is that it’s always changing.

 
If you get bored easily, it’s guaranteed there is a new best practice just waiting to be found around the corner. This is particularly true for social media management and SEO.
 
If you’re a new marketer or you’re trying to get more exposure for your business, it can be difficult to know where to spend your time and money. Everyone wants to see an exceptional return on their efforts, but where to start? 

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These are the 6 Reasons your Business Needs Text Messaging

Apr 12, 2016 by

text messaging sms messaging for businesses business communication text message sms message
 
If you’re a savvy business owner, you’re always on the hunt for new ways to connect with more customers. However, it can be difficult to stay connected in this fast-paced, media-saturated world.
 
Maybe you’ve exhausted the possibilities in traditional marketing or you just aren’t seeing the returns you thought you might get out of your print or radio ads. Email marketing is a great tool, but people often ignore marketing emails so the open rates can be extremely lackluster. Social media marketing is useful, but can be shifty and is officially a pay-to-play channel. If you don’t have the budget to reach your followers, social media is almost useless.
 
There is a better way to reach customers and promote your business for far less expense and with greater returns. SMS, or text messaging, is extremely budget-friendly and allows you to deliver your messages directly to your customers’ phones without any barriers, such as restrictive social media algorithms.

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SEO Red Flags: How to Perform a 30 Second Manual Site Audit

Mar 8, 2016 by

red flag on yellow background website audit for marketers marketing SEO

You are crunched for time, and that client meeting has crept up out of nowhere. You could swear two hours of your day just vanished into thin air. Between creative meetings, daily check-ins and coffee breaks (an essential), you managed to miss the opportunity to do a check of your new client’s site.
 
Instead of panicking and letting on that the day slipped through your fingers, it’s totally possible to do a super speedy audit of your client’s site so you can head into the meeting prepared and knowing exactly where things can be optimized.
 

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