[Infographic] Facebook or SEO: Which Is Better?

Sep 28, 2016 by

HN-Facebook-SEO (1)

One of the best and worst things about marketing is that it’s always changing.

If you get bored easily, it’s guaranteed there is a new best practice just waiting to be found around the corner. This is particularly true for social media management and SEO.
If you’re a new marketer or you’re trying to get more exposure for your business, it can be difficult to know where to spend your time and money. Everyone wants to see an exceptional return on their efforts, but where to start? 

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These are the 6 Reasons your Business Needs Text Messaging

Apr 12, 2016 by

text messaging sms messaging for businesses business communication text message sms message
If you’re a savvy business owner, you’re always on the hunt for new ways to connect with more customers. However, it can be difficult to stay connected in this fast-paced, media-saturated world.
Maybe you’ve exhausted the possibilities in traditional marketing or you just aren’t seeing the returns you thought you might get out of your print or radio ads. Email marketing is a great tool, but people often ignore marketing emails so the open rates can be extremely lackluster. Social media marketing is useful, but can be shifty and is officially a pay-to-play channel. If you don’t have the budget to reach your followers, social media is almost useless.
There is a better way to reach customers and promote your business for far less expense and with greater returns. SMS, or text messaging, is extremely budget-friendly and allows you to deliver your messages directly to your customers’ phones without any barriers, such as restrictive social media algorithms.

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SEO Red Flags: How to Perform a 30 Second Manual Site Audit

Mar 8, 2016 by

red flag on yellow background website audit for marketers marketing SEO

You are crunched for time, and that client meeting has crept up out of nowhere. You could swear two hours of your day just vanished into thin air. Between creative meetings, daily check-ins and coffee breaks (an essential), you managed to miss the opportunity to do a check of your new client’s site.
Instead of panicking and letting on that the day slipped through your fingers, it’s totally possible to do a super speedy audit of your client’s site so you can head into the meeting prepared and knowing exactly where things can be optimized.

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Google Search Algorithm Changes You Need to Know Now

Feb 1, 2016 by

SearchSpyGlass (1)
Have you been overheard making threatening statements like If Google changes their algorithm one more time…
If so, you are in good company. Many people have uttered the same exact sentiment all across the globe. It can be incensing when you get your search terms just right, and then one single update to the search engine makes your work null.
It’s a Sisyphean task. Marketers push a giant boulder up a mountain only to have it roll back down again, and the task never ends; Google rolls out 500 to 600 updates annually on average. Though it may seem like it, the changes that are made by Google aren’t to make your life a living hell. The updates have a much more altruistic intention.

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